Source: Shutterstockĭickie Liang-Hong Ke, a Sloan Fellow at the London Business School who has studied WeChat and Tencent, agrees, explaining that, when WeChat adapted its open strategy, launched the Official Accounts and created the WeChat Pay ecosystem, it “successfully converted itself from a social networking app to an influential platform.”
The ‘super app’ continues to evolve its ever-growing range of services. WeChat began gaining followers, amassing 100 million registered users by March 2012, and like many of Tencent’s offerings at the time, started gaining a reputation as a copy of other similar, successful platforms such as WhatsApp and Kik.
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WeChat’s innovative product culture has seen the insanely popular social messaging app develop into its own platform – how did it get here?Ĭhinese technology behemoth Tencent Holdings has grown from strength to strength over the last decade, releasing a dizzying array of internet properties, riding a global gaming boom – it even overtook Facebook for a while to be declared the world’s most valuable social network company with a market cap in excess of US$540 billion.ĭespite earning the lion’s share of its active revenue from the lucrative gaming market, Tencent’s original products were social-based: it first launched a free PC-based instant messaging service that became known as QQ in 1999, before the launch of the mobile version MobileQQ saw Tencent turn its first profit of US$1.2 million, from sales of US$5.9 million.įast forward ten years and a growing portfolio of dozens of tools and services ranging from digital content to fintech platforms, Tencent was still hung up on social messaging platforms and released a Chinese language smartphone app called Weixin in early 2011, which within a year would come to be known internationally as the uber-popular social media platform WeChat.
After users open the e-CNY wallet of WeBank using their real name, they can pay by the e-CNY App or WeChat. At the same time, WeChat announced that it will support e-CNY in all pilot areas. It is a value-based, quasi-account-based hybrid payment instrument with both a legal tender status and a loosely-coupled account link.Īt the beginning of April, the third batch of e-CNY pilot cities were announced including Beijing and Zhangjiakou, Tianjin, Chongqing, Guangzhou, Fuzhou and Xiamen, as well as six cities that held the 19th Asian Games were listed as new e-CNY pilot areas. The e-CNY is the digital version of the fiat currency issued by the People’s Bank of China (PBOC) and operated by authorized outlets. Compared with WeChat Wallet, the functions of this mini program are much more broad-based. At present, this mini program has the necessary e-CNY functions such as scanning, money transfer, payment collection, and credit cards. Users still need to open the wallet function of WeBank in the e-CNY App before they can open the mini program. If users need, they can click on the button named homepage in the top left corner to return to the homepage of “ Tencent e-CNY Wallet”. When scanned, the interface changes to the payment screen supported by the mini program.
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Users can now scan a QR code and pay for their purchase with e-CNY through WeChat.
This is another move in the direction of broader adoption for the e-CNY in all pilot areas. Chinese media outlet Mpaypass released a report on Wednesday showing that Tencent ’s social app WeChat had launched a mini program called “ Tencent e-CNY Wallet”, though the program is still in the process of A/B Testing.
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